Purdue pharmacy website development 

This project is to design a streamlined pharmacy website within a semester with programmers and designers. The work has been done in iterations with client and user feedback taken in as many steps as possible. 

Time: 02, 2017  |  Team role: User research, interface design, and prototyping

To help illustrate all of our research, we created two personas to represent the two different sides of the system.

Creating our pharmacist persona helped to solidify in our minds the need to simplify the overall design of the system

Our second persona, Lori Pryce, helped us to visualize the feedback from the pharmacy customers.

Key page iteration process